Before & After: Build a Picture Path

CATEGORIES: Columns, July/August 2006 | John McWade | July 05, 2006

Here's an easy way to make your message stronger. Turn your page sideways and line up a half-dozen (or so) identically sized photos starting at the left edge.

Put your copy on the right, and the reader's eye will follow the path directly to it. Like this:

It's as easy as 1- 2- 3

Scale, crop, align

Things to watch for...

 

 

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