Logo Inclusion in Works

[MichaelSchade]

Hello,

I have another question now. I have my logo saved as an AI file, of course, and am unsure about the best way to include it in any advertisements I do. What do you all usually do?

So far I am between doing a File -> Place and linking the AI file, or embedding it, or just doing an EPS file. It seems however that, when I do the EPS file, it loses its sharpness. Is this just being done for preview mode? If so, why doesn't AI do it.

Hope these questions make sense!

Thanks once more,
Michael A. Schade

[lilypad]

Michael,

How you implement your logo in your designs may depend on the software you are using to design your advertising, and the art you created for your logo. If you use InDesign for page layout, then you can use either AI or EPS. There are some effects from Illustrator that will only reproduce properly if the art is save as an AI file though. It might help if you could post an image of your logo.

Link/embed... most of the time link.

Loses sharpness... is this in Illi or in your page layout software. InDesign does have 3 different viewing modes, and until InDesign came along, EPS files always looked pixelated in the layout program.

- jon

[MichaelSchade]

Hey Jon,

This was in AI that it looked somewhat pixelated. I use all Adobe programs for my work: InDesign, Illustrator, Photoshop, etc. I see that you are saying link is most often the best.

I was looking at what would keep file size to a minimum but still look nice. The logo is nothing fancy, it's actually just two color right now. Nothing as far as effects go: just a stroke.

For this one we're going with keep it simple stupid.

Thanks again,
Michael A. Schade

[vmagic118]

Hello,

I have another question now. I have my logo saved as an AI file, of course, and am unsure about the best way to include it in any advertisements I do. What do you all usually do?

So far I am between doing a File -> Place and linking the AI file, or embedding it, or just doing an EPS file. It seems however that, when I do the EPS file, it loses its sharpness. Is this just being done for preview mode? If so, why doesn't AI do it.

Hope these questions make sense!

Thanks once more,
Michael A. Schade


Always maintain a clean AI file for the future.. However EPS work fine also. Both keep the file vectorized and sharp. I never see any rasterizing in eps except every once in a while a drop shaow will be rasterized. If you have the DS to Blur then it will rasterize. AI files tend to be smaller then EPS's and if you convert to a legecy version of eps say version 8, you may have some problem with transparancies if you used any.